By the grace of Allah Almighty, Mr. Siraj-ud-Din began his journey in general trading business shortly after the independence of Pakistan and expanding in the early 1950s. In 1956, following the birth of his son, Mr. Haseen-ud-Din, he formally established his first trading outlet under the name “HASEEN.” As his sons grew older, they joined the business while continuing their education, contributing actively to its expansion both locally and internationally.
Mr. Haseen-ud-Din carried forward his father’s trading legacy and, alongside it, began developing his own manufacturing ventures at an early age. While still a middle-school student, he initiated production in textile yarns, threads, handmade garments, carpets, as well as soaps, wax products, candles, and toys. With relentless determination and hard work, he pursued his vision of becoming a leading industrialist. In the early 1970s, he acquired factory land and laid the formal foundation of an industrial manufacturing and trading enterprise. Over time, the company diversified into rubber products such as latex balloons, gloves, feeder nipples, tennis balls, and elastic bands, followed by expansion into plastics manufacturing, including LDPE shopping bags. The group later diversified further into floor mats, automotive mats, footwear, soles, and sheet materials. Today, all products under the HASEEN brand are recognized for quality and reliability and are supplied across Pakistan and international markets.
Established in 1956, Haseen Group represents decades of industrial excellence in Pakistan. What began as a general trading business, Textile goods and rubber plastics manufacturing operation has evolved into a diversified industrial group comprising floor mats (automotive, commercial, and residential), auto parts, auto accessories, garments, carpets, lifestyle products, footwear, plastic recycling, flooring solutions, IT services, and property development. The Group operates under multiple registered trademarks and remains driven by a commitment to quality, innovation, and long-term value creation.
Since its inception, Haseen Group has made consistent progress and today holds a strong reputation across Pakistan as well as in international markets. The Group is actively engaged in the manufacturing, import, export, and trade of a wide range of products including floor mats, car mats, trunk mats, vehicle accessories, auto parts, footwear, garments, floorings, polymers materials and chemicals, synthetic sheets, EVA sheets, and polymer-based products. Our manufacturing capabilities span rubber, plastic, PVC, EVA, polymers, textiles, and leather — ensuring superior quality standards across all product lines.
Our company also provides injection moulding services to customers on a contract basis. In addition, we offer injection mould manufacturing through our trusted mould-making partners in China. We operate Compression, Injection, and Blow Moulding machines, as well as plastic extruder machines. We are also engaged in plastic recycling, with a particular focus on soft PVC materials.
Mr. Haseen-ud-Din has worked tirelessly over the years to build Haseen Group. Now, his sons have joined the company—well-educated, professionally trained, and deeply passionate. They are confident and committed to working hard to achieve success and recognition for their family business, both locally and internationally.
Mr. Haseen-ud-Din has worked tirelessly over the years to build Haseen Group. Now, his sons have joined the company—well-educated, professionally trained, and deeply passionate. They are confident and committed to working hard to achieve success and recognition for their family business, both locally and internationally.